Selected work

Engagements that moved a number.

GTM redesign for leading provider of legal education
GTM/Legal Education2025

GTM redesign for leading provider of legal education

Developed and executed a comprehensive B2B go-to-market strategy for Australia's leading provider of education to lawyers.

Outcome: Increased sales and significantly improved GTM capabilities
Built from scratch B2B book distribution division
Launch of New Business Division2019 - 2024

Built from scratch B2B book distribution division

Built and managed Booktopia Publisher Services (BPS) from the ground up, the B2B distribution arm of Australia's largest online book retailer, Booktopia

Outcome: Drove over A$12m in annual turnover
Transformation of a leading legal publisher
Transformation/Publishing2025

Transformation of a leading legal publisher

Complete review for one of Asia's leading legal publishers to bring them into the AI world. project covered product transformation, organisational changes, tech revamp and new GTM approach

Outcome: Complete roadmap to ensure they are set up for the next decade
Ensuring legal software is market-ready for Australia
Legal Product DevelopmentCurrent

Ensuring legal software is market-ready for Australia

Working with one of the world's biggest legal software companies to expand their product offering for the Australian market

In progress: outcome will include having a complete product suite to launch into the Australian market