Building out a subscription-based product offering for one of Australia's largest commercial law firms. This is new territory for the Firm, looking to grow their revenue base beyond billable hours, while providing a source of new leads into the Firm.
Led a project for of the world's biggest legal software companies to expand their product offering for the Australian market with the addition of expert legal content
Developed and executed a comprehensive B2B go-to-market strategy for Australia's leading provider of education to lawyers.
Built and managed Booktopia Publisher Services (BPS) from the ground up, the B2B distribution arm of Australia's largest online book retailer, Booktopia
Complete review for one of Asia's leading legal publishers to bring them into the AI world. project covered product transformation, organisational changes, tech revamp and new GTM approach