A senior, operator-led consultancy for software and publishing.
Lexify was founded to give software and content businesses the kind of senior, hands-on commercial firepower that's hard to hire and impossible to fake.
Operators, not advisors
We've run product, sales and M&A inside the businesses we now help. We work as part of your team, not from the sidelines.
Specialised, not generalist
We focus on professional B2B software and publishing markets. The experience, networks and pattern recognition is the value.
Outcomes, not output
Engagements are scoped against commercial outcomes. If we can't move a number, we won't take the work.
Senior, every seat
No junior bench, no leverage model. The person you meet is the person doing the work.
"If you're after lots of funky PowerPoints and buzzwords to tell you what you should do, you're in the wrong place. Lexify is all about getting stuff done."
Introducing Jonathan Seifman, Principal
Over the past 25+ years, I've worked across legal tech, publishing, SaaS and professional services businesses throughout Australia and Asia Pacific.
My experience spans:
- Commercial growth strategy and execution
- Revenue acceleration
- Legal tech go-to-market
- Strategic partnerships/M&A
- Subscription and recurring revenue models
- Product commercialisation
- Market expansion across APAC
Previously, I held senior leadership roles at Wolters Kluwer/CCH across Australia, New Zealand, and Asia, leading commercial, publishing and growth initiatives across multiple professional markets.
Today, I work with legal tech and professional services businesses to:
- Grow revenue and market share
- Improve GTM execution
- Build strategic partnerships
- Refine commercial strategy
- Launch and scale new products
- Better connect with law firms and professional audiences
I'm particularly interested in businesses operating at the intersection of:
- Legal tech
- Legal content
- AI
- SaaS
- Workflow and productivity tools
- Professional services ecosystems